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Coating Applicators Love Our Effective, Affordable Marketing Systems.

Join the tribe of happy coating applicators who've turned marketing from a 'necessary evil' into their secret weapon. Imagine swapping marketing headaches for more time with your customers, making sales, and solving problems. Ring us up and step into a world where coating-industry specific marketing works for you, not against you.

Why Choose us?


Picture this: You're juggling a thousand tasks, and marketing feels like a wild beast you can't tame. We're here to be your marketing whisperers, turning chaos into a symphony of success.

Your Marketing Compass

At RailGun Marketing™, we're not just strategists; we're your navigators in the vast sea of the market. Think of us as crafting a personalized treasure map for your business, guiding your coating business through uncharted waters to undiscovered success. Our compass points directly to your audience, ensuring every step maximizes returns and propels your business towards new horizons of growth.

Lead Generation Magic

Imagine RailGun Marketing™ as your business's lead magnet. We don't just generate leads; we're like matchmakers, connecting your business with customers who are already searching for what you offer. Our secret sauce? A blend of coating industry specific knowledge, innovation and precision targeting that makes sure every lead is a golden opportunity, setting the stage for your business's next big growth story.

Digital Spotlight Spectacular

Picture RailGun Marketing™ as the director of your digital world's spotlight. We don't just advertise; we craft a digital stage where your brand shines brighter than the rest. Through a fusion of creativity and data wizardry, we spotlight your business across the digital universe, captivating your audience and turning clicks into applause. It's not just about being seen; it's about being remembered.

About Our Team


Rich Bueckert's Marketing Odyssey - Since 1981, I've been on an epic journey, personally fueling my ventures with hundreds of thousands of dollars of marketing in my own coating-related businesses - garage floors, food processing, manuafacturing, truck-bed liners, and more. It's not just investment; it's a passion for crafting marketing magic that's both effective and affordable. I'm not just a strategist; I'm the pioneer who's paved the way for your business growth and success.

RICH BUECKERT - Business Strategist

Melody Grant's Promise - Our success mantra at RailGun Marketing™ is simple: Your victory is our victory. As the Owner & Client Success Director, I see our role as your success architects. We're committed to building you a marketing and sales system that's not just reliable and predictable, but a powerhouse of results. Our goal? To watch you soar with a strategy that's as steadfast as it is dynamic.

MELODY GRANT - Owner & Client Success Director

At RailGun Marketing™, we're not just marketers; we're the guardians of your business's growth.

We get the hurdles you face as a non-marketer business owner and tailor a marketing suit of armor to protect and propel your brand. Our arsenal? A fusion of deep coating-industry knowledge (our founder is an SSPC-trained Protective Coating Specialist), strategy and automation wizardry that transforms your business into a lead-generating powerhouse.

Imagine this: Your business, soaring ahead of rivals, claiming the throne in your market with our expertise in digital strategy, protective coating content mastery, and automated marketing magic. We're not just about creating campaigns; we're about creating legends.

And there's more – our team stands beside you in the trenches, optimizing CRM, nurturing leads, and fine-tuning conversions. We're committed to forging marketing campaigns that aren't just effective and budget-friendly, but legendary in driving results and skyrocketing ROI.

Lead Generation Unleashed

Imagine a world where leads flow like a mighty river, bringing a vibrant stream of new customers and growth to your doorstep. With RailGun Marketing™, this isn't just a dream – it's your new reality. We unlock the floodgates to a world where leads don't just trickle in; they pour. This abundance allows you to strategize like a master chess player, allocating resources with precision and crafting marketing efforts that hit the bullseye every time. The result? A flourishing business with revenues climbing and stability that feels like solid ground under your feet.

Cost Efficiency, Supercharged

Envision a world where every dollar you spend turns into a fleet of soldiers, marching towards higher ROI. With RailGun Marketing™, trimming the cost per lead isn't just saving pennies; it's about supercharging your investment. Imagine each reduced cost not as a drop in the bucket, but as fuel for your business rocket, propelling you towards a sky-high return. This isn’t just efficiency; it’s strategic mastery. It's your green light for ramping up marketing that doesn't just grow your business – it catapults it leagues ahead of the competition.

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What they say



Caroline Troy

RailGun Marketing has great ideas! They're strategic thinkers that help small business owners and I am the happy recipient of several of his systems.

Caroline Troy CBV

Troy Valuations

ken kleinsasser

I had been doing the same thing everyone else in my industry was doing and getting lackluster results. Now I know why. If I had known then what I know now... Well, let’s not go into that because that’s just depressing just thinking about it. Don’t waste all those years spinning your wheels getting mediocre results like I did! Grab a hold of the opportunity to work with Rich and the Railgun team.

Ken Kleinsasser

Permatech Coatings

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